Web Design & Brand IdentityPersonal. From day one.

YOUR BRAND.WITH REALCHARACTER.

Custom websites for people
with a vision for their brand.

Your project starts here Explore

01 / The approach

FIRST A CONCEPT.
THEN YOUR
NEW WEBSITE.

A tangible concept. For your business.

Explore a project

I approach you with an idea for your new website. An initial concept brings the possibilities to life — specific, individual and shaped around your brand.

Every business needs its own solution. Together, we refine the concept and tailor the design, features and scope to your goals. From the first sketch to launch, you work directly with me.

02 / Selected work + website concepts

SELECTED
WORK &
CONCEPTS

Selected work and self-initiated digital case studies. Individual character, in every detail.

About the concept studiesProjects marked “Independent concept study” are self-initiated and were not commissioned by or created in affiliation with the featured brands. Brand names, trademarks, imagery and original content remain the property of their respective rights holders. Website concept and implementation by WEBDESIGN by AF.

SENSES STUDIO

Independent website concept for SIGI FINK with bold blue typography and portrait photography

SIGI FINK

Independent concept study

Independent editorial website concept for THIS IS MAKING LOVE

THIS IS MAKING LOVE

Independent concept study

Independent website concept for DOT. WARSAW with editorial typography and a coral image card

DOT. WARSAW

Independent concept study

03 / ServicesFrom the first idea to launch

EVERYTHING
FOR YOUR BRAND.

Discuss your project

01

Web Design & Development

Concept · Design · Development

Custom websites built around your business. Thoughtfully designed, fast to load and at home on every screen.

02

Brand Identity & Logo

Logo · Colours · Typography

A cohesive presence starts with a clear identity. From your logo to your colours and typography.

03

Visibility & Support

SEO · Google Business · Maintenance

Helping your website get found and keep performing. With search engine optimisation and personal support.

Your goals define the scope. The concept becomes a tailored proposal, with a Shopify store or professional photography if your project calls for it.

04 / The person behind itWEBDESIGN by Alexander Friedmann

Alexander Friedmann, founder of WEBDESIGN by AF — Alexander FriedmannFounder & Web Designer

Independent design. For your brand.

YOUR PROJECT.
DIRECTLY
WITH ME.

Hi, I’m Alexander. I design and develop websites for people forging their own path. Personal, straightforward and tailored to your business.

I come to you with a concept. Together, we turn it into a website that expresses your brand and supports your goals.

Let’s get to know each other

05 / Your next stepA good idea starts with hello.

Have something in mind?

LET’S MAKE
IT HAPPEN

[email protected] Prefer WhatsApp?